A great article by Brent Beshore, CEO of AdVentures. Some ideas I can take away immediately are:

Focus. Stop being busy, instead measure what you accomplished.

Specialize. Be the go-to person instead of hunting. Focus on being excellent at one or two things.

Build a history of success. Because services are judged on their history of success, unlike products which are judged on their features and merits.

Profits matter. Or as someone else said: "If there's no margin, there's no mission"